Landlord uses USP for Aberdeenshire Rental

Pokémon Go is the latest craze to hit the gaming world. One landlord has taken advantage of the interest in Pokémon Go by listing his rental flat as a Pokémon Go gym.

Pokémon Go Gym
The landlord placed an advert on Gumtree in the hope that he would be able to find new tenants for his one-bed flat in Aberdeen. The flat is just down the street from a church, which also happens to be a Pokémon Go hotspot and gym, so he added this important fact to his listing.

“I did it as a laugh really thinking that it might get me a few more hits on Gumtree, and it has actually,” he told the local press.

“There’s a converted church up the road and if you sit down in the living room you can get access to the gym, you don’t even have to leave your house. There was somebody last night that texted me specifically saying they’d like to see the flat with the Pokémon gym. We’ve set up an appointment. I was just looking for something to make the property stand out a bit more. It seems to have done the trick. I’ve had four times as many hits on Gumtree from the previous advert I put up for the flat, just by putting Pokémon in the title.”

Gotta Catch Them All!
So if you want to attract new tenants, check whether your property is close to a Pokémon Go hotspot – and if it is, you could be on to a good thing!

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