{"id":37,"date":"2008-08-04T13:35:55","date_gmt":"2008-08-04T13:35:55","guid":{"rendered":"http:\/\/www.propertyportfoliosoftware.co.uk\/blog\/2008\/08\/04\/reasons4notrial\/"},"modified":"2008-08-04T13:35:55","modified_gmt":"2008-08-04T13:35:55","slug":"reasons4notrial","status":"publish","type":"post","link":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/reasons4notrial.html","title":{"rendered":"Why no demo property management software download?"},"content":{"rendered":"

We sometimes (very rarely now) get asked the question ‘why don’t you have a trial download of your property management software solutions available?<\/em>‘<\/p>\n

A very good question.<\/p>\n

The fact of the matter is that for almost a whole year we allowed our Property Portfolio Software<\/a> website visitors to download a fully functional 30 day trial version of both our property management software<\/a> solutions.<\/p>\n

Although we were getting a healthy number of download requests, we found that almost 90%<\/strong> of those that requested a download never actually bothered to trial the software<\/em>. We found this out after running an expensive telemarketing campaign.<\/p>\n

In other words, they were not really motivated enough<\/em> to actually take some time out to test drive our property management software<\/a> solutions.<\/p>\n

Of those who did trial the software, we found that most went on to purchase the software.<\/p>\n

We also found that most of our sales came from people who never even bothered trialling the software!<\/strong><\/p>\n

This was primarily because we offer a no-quibble 30 days money back guarantee<\/strong>, so customers know that if for any reason they are not happy with the software they just need to let us know and we will refund the software immediately.<\/p>\n

We delved further to find out why most customers bought our software without trialling it. We found the following four reasons<\/strong> again and again:<\/p>\n

    \n
  1. Comprehensive on-line video\/audio demonstrations<\/a><\/li>\n
  2. Offers an un-rivalled support service<\/a><\/li>\n
  3. It was designed by landlords<\/a> for landlords<\/li>\n
  4. Recommended<\/a> by other landlords<\/li>\n<\/ol>\n

    So what does this mean?<\/strong><\/p>\n

    Well, it told us that most of our customers purchased the software outright (without trialling it<\/strong>) and it also told us that those who did request a trial download rarely trialled or purchased the software anway. So, we decided to remove the trial option.<\/p>\n","protected":false},"excerpt":{"rendered":"

    We sometimes (very rarely now) get asked the question ‘why don’t you have a trial download of your property management software solutions available?‘ A very good question. The fact of the matter is that for almost a whole year we … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-software"],"_links":{"self":[{"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.propertyportfoliosoftware.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}