We’ve been rebranded!

In December 2007 we underwent a re-branding exercise where we hired a software marketing specialist and conducted a major survey with our existing customers.

This week we have been busy upgrading our existing software customers to the newly launched software versions.

What branding has been done?

Well, Landlords Property Tax Manager, which we had been selling since 2003, has now been rebranded to Landlords Property Manager Professional.

And Property Portfolio Software has now been rebranded to Landlords Property Manager Regular.

Why has the software been rebranded?
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Our top five property management problems

Lately I’ve been asking myself what the biggest problem facing Property Investors is. The answer? A growing portfolio!

Why is this? Surely a growing portfolio is a good thing? Well, as your portfolio grows, your paperwork grows with it. I know people who are drowning under paperwork and struggling to keep it organised. I know what that’s like. I used to be one of them. That’s why I got into designing property management software. I started investing back in 1999 and according to the results of our recent analysis of 3 years of customer feedback, nothing much has changed! Paperwork is still the biggest problem for Landlords.

The top 5 concerns were:

1. Increasing paperwork: keeping on top of bills and rental income

2. Staying legal: keeping track of safety certificates and legal documents

3. Good tenant management: making sure they get the information they need

4. Income tax management: knowing what is due when

5. Maintaining a positive cash flow: becoming harder with increasing property prices

In other words, exactly the same problems I had in 1999 and all the same reasons I got into designing property management software!

You can check out the results of my labours here.