We sometimes (very rarely now) get asked the question ‘why don’t you have a trial download of your property management software solutions available?‘
A very good question.
The fact of the matter is that for almost a whole year we allowed our Property Portfolio Software website visitors to download a fully functional 30 day trial version of both our property management software solutions.
Although we were getting a healthy number of download requests, we found that almost 90% of those that requested a download never actually bothered to trial the software. We found this out after running an expensive telemarketing campaign.
In other words, they were not really motivated enough to actually take some time out to test drive our property management software solutions.
Of those who did trial the software, we found that most went on to purchase the software.
We also found that most of our sales came from people who never even bothered trialling the software!
This was primarily because we offer a no-quibble 30 days money back guarantee, so customers know that if for any reason they are not happy with the software they just need to let us know and we will refund the software immediately.
We delved further to find out why most customers bought our software without trialling it. We found the following four reasons again and again:
- Comprehensive on-line video/audio demonstrations
- Offers an un-rivalled support service
- It was designed by landlords for landlords
- Recommended by other landlords
So what does this mean?
Well, it told us that most of our customers purchased the software outright (without trialling it) and it also told us that those who did request a trial download rarely trialled or purchased the software anway. So, we decided to remove the trial option.
